Big question. But mainly, it is an impact on you every day.
When I walk down my hall, I pass memories of my family, my kids, my wife, my inspirations. Pick out the images that make you smile or laugh and hang them up! It may be your 2 year-old playing with their mom. It may be a photo of your father from his days in the service. Enjoy them for a daily pick-me-up. Tell their stories to your kids that they may see their history. One day, they will take that photo and make copies to share with siblings and your grand-kids.
As for your work, look at the photo you are using in your business. Is it out of date? Was it taken quickly, or in a shadow, or is it just old? Your clients may have gotten tired of that image and ignore it now. It may no longer have impact. They may think you have more sincerity in the new you and the picture is a lesser representation. Ask a few friends what the image says about you. Does it inspire, show confidence, how does it make the viewer feel? In this case, book a session with us for a updated look. While here, take an extra image with you to give you marketing options.
If you don't have a great image that makes you feel like living, come into to the studio for a fresh shot of you and your--wife, son, daughter, Dad, or best buddy. They make you feel whole so carry them with you everyday.